Asgard DAO, a research and social DAO, is dedicated to crafting insightful investment theses for its members. With a firm belief in decentralized science, their marketing campaigns have drawn heavily from Nordic mythology, a natural pairing given the company's name. Prepare to step into the realm of Asgard!

When the opportunity to work on this project came my way, I was genuinely thrilled. The team at Asgard DAO had a unique and innovative vision for their marketing, and they were searching for a creative talent to bring it to life. They provided me with a written narrative that centred on a character named Jarl. His odyssey across Midgard, culminating in the discovery of the gates of Asgard, was to be the symbolic entryway into the Asgard DAO community. Their vision was to create a distinctive animated experience, a captivating visual journey rendered through powerful and breathtaking imagery.

As the creative lead on this project, my responsibilities spanned from providing custom digital art and AI assets, to directing the artistic vision, to designing a seamless web experience. I worked on integrating all these elements into an animated website. After several months of creative exploration and artistic refinement, the end result surpassed not just the original vision of the team but also exceeded their expectations, resulting in a stunningly beautiful and engaging digital experience.